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Wouter Maagdenberg

  • TXTOmedia International BV
  • The Hague
  •  Wouter Maagdenberg


Wouter Maagdenberg (1975) is a serial entrepreneur who started his first tech company, during his BA studies at Erasmus University in 1996.

He sold his former company Calamares (Media Asset Management) to SDL (now RWS) in 2011. After leaving SDL, he started to develop what has now become TXTOmedia.

Wouter’s role as CEO combines strategic product management with business development. TXTOmedia – The Video Automation Company – offers technology to automatically create and localize training, instruction, and how-to videos at scale, based on (existing) structured content.

The business benefits include but are not limited to speeding-up time-to-market of videos and improving the customer and employee experience while decreasing cost and carbon footprint.

Wouter is married to Laise, with which he has two children; Sofia and Sam. He enjoys sailing, outdoor activities, and is board member of a new public primary school, which he and Laise initiated.