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IDC & Quark CCMS Survey Results: Critical New Insights into TechComms, Content Automation and AI

  • Fachvortrag
  • Intelligent Content Creation and Delivery
  • 18. September
  • 16:00 - 16:45 PM (CET)
  • Titanium
  • finished
  • No presentation slides uploaded

  • Mr Emerson Welch

    • Quark Software

Contents

Emerson Welch, VP Global Marketing at Quark, will share new statistics and narratives gathered from a recently commissioned CCMS survey conducted with renowned industry analysts IDC. Attendees will learn where the biggest revolution sits in TechComms and componentized content creation, how and in what capacity AI will impact regulatory content, why integration with the Microsoft ecosystem - including Microsoft Word for structured authoring - is so important, and what technical writers should be considering as part of the wider content automation strategy through 2024 and beyond.

Takeaways

  • TechComms adoption of CCMS and AI in 2024
  • Challenges and benefits of CCMS an AI adoption
  • Typical documents and complexities managed
  • Differences in Life Sciences, Financial Services, Manufacturing and Public Sector

Prior knowledge

Attendees should have some awareness of Component Content Management Systems, and structured content.

Speaker

Mr Emerson Welch

  • Quark Software
Biography

Emerson Welch is VP Global Marketing, responsible for driving Quark’s marketing strategies and company position. With over 25 years of B2B software product marketing experience, Emerson has expertise in content automation, creative collaboration workflows, ERP, CRM, and IT support.

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