Contents
The rise of AI has increasingly raised questions about content creation. Specifically, organizations are now considering questions like "Can AI be used to create usable content, and if so, how?" This presentation will examine these questions by reviewing the idea of cognition -- or how the brain processes information. Specifically, the presenter will note what the human mind does during the content creation and content usage processes, how AI is limited in its ability to replicate such processes, and what such factors mean for uses of AI in relation to content creation. The presenter will also note how technical communicators can expand upon such an approach to take a more active role in areas like product development and creation as well as developing and marketing new services to generate additional revenue for an organization. Attendees, in turn, will learn how to discuss these approaches in terms of the existing and additional value technical communicators do and can add to organizations through their understanding of the cognitive factors that shape usability expectations.
Takeaways
Takeaways include
-- Methods for selecting and using AI to create usable content
-- Approaches for adding additional revenue in the age of AI
-- Strategies for explaining the value technical communicators contribute to organizations
Prior knowledge
No prior knowledge of topic needed.