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Shaping Smart Content Strategies – Practical Use of AI in Technical Communication

  • Exhibitor Presentation
  • 24. September
  • 10:30 - 11:00 AM (CEST)

Contents

AI is reshaping the way we create and manage technical content – but how do we apply it in real-world scenarios without falling for hype?

Takeaways

This session explores practical examples of integrating AI into structured content workflows, from content reuse to editorial support. We’ll discuss benefits, limitations, and what it takes to responsibly embed AI in your documentation strategy – helping you balance innovation, compliance, and quality in a fast-changing landscape.

Speaker

Stefan Gentz

  • Adobe Systems GmbH
Biography

Stefan is the Senior Worldwide Evangelist for Technical Communication at Adobe.

He is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion.

As a sought-after keynote speaker and moderator at conferences around the world, he travels around the globe for half of the year. Besides that, he has been the European Ambassador for the Globalization and Localization Association (GALA) for many years, a member of the tekom Conference Advisory Board for several years, a member of the tekom iiRDS working group for Intelligent Information, and a member of the OASIS DITA Adoption Committee.

In 2016, Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers in the world in 2017. Stefan is also the mastermind behind Adobe DITAWORLD, the world’s biggest DITA Online Conference for Marketing and Technical Communication Professionals.

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