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NORDIC TechKomm Danmark Program 2026 Detail

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Kinetic Information: The Content Properties Needed in an AI-mediated World

  • Presentation
  • Content Strategy & Information Architecture
  • 12. November
  • 10:00 AM (CET) - 10:45 AM (CET)
  • Plenum 1
  • Hon. Prof. (FH) Rahel Bailie

    Hon. Prof. (FH) Rahel Bailie

    • Content Seriously

Contents

Kinesis has become a key property of information that is fit-for-purpose in an AI-mediated world. This challenges what we understand as units of knowledge transfer. Kinetic information is the combination of content, data, and semantics that can respond to requests by systems such as an LLM or CMS.

Since generative AI is changing how users find and consume information, content without structure, without semantics, and locked in documents is no longer fit for purpose. Users expect precise answers, not links to pages where answers might live. And when AI chatbots generate responses, those responses are only as good as the source content behind them.

This session introduces the PODIUMS framework for kinetic information and examines what it takes to make content AI-ready across product knowledge: technical documentation, customer support, and knowledge management.

Takeaways

Why traditional content fails in AI-mediated environments and how to fix this

What makes information kinetic: the PODIUMS framework

How this strategy connects to broader content concepts

Prior knowledge

Any practitioners whose content needs to be re-used and/or delivered through systems such as a CMS, content delivery platform, or AI-enabled chatbot.

Speaker

Hon. Prof. (FH) Rahel Bailie

Hon. Prof. (FH) Rahel Bailie

  • Content Seriously
Biography

Rahel Anne Bailie, Honorarprofessorin (FH), ist unabhängige Content-Strategieberaterin (UK) und arbeitet als Fractional Content-Strategieberaterin für Altuent (Irland) und Bluestream (Kanada). Sie verfügt über umfassende Erfahrung in der Entwicklung erfolgreicher digitaler Content-Strategien und bewältigt die komplexen Herausforderungen des Content-Managements für Kunden weltweit mit dem Ziel, durch Content ein besseres Nutzererlebnis zu schaffen. Um den sich schnell wandelnden Anforderungen an Content in zunehmend komplexen Umgebungen gerecht zu werden, entwickelte sie ihr Content-Integritätsmodell. In über 25 Jahren Beratungserfahrung hat sich Rahel als anerkannte Vordenkerin etabliert. Sie ist Fellow in zwei Verbänden und hat zahlreiche Fachbücher, Magazine und wissenschaftliche Zeitschriften verfasst und dazu beigetragen. Sie hält weltweit Vorträge und lehrt im Masterstudiengang Content Strategie an der FH Joanneum in Österreich. Ihre Artikel veröffentlicht sie auf Substack unter content-seriously.com.

Rahel Anne Bailie, Hon. Prof. (FH), is an independent Content Solutions Strategist (UK), and a Fractional Content Solutions Strategist with Altuent (Ireland) and Bluestream (Canada). She brings with her a strong background in developing successful digital content strategies, tackling the complexities of managing content for clients globally, with the aim of using content to deliver better user experiences. She introduced her content integrity model to address the rapidly evolving needs of content in increasingly complex environments. In her 25+ years of consulting, Rahel is a recognised thought leader. Rahel has been elected Fellow in two associations, having authored and contributed to several industry books, magazines, and academic journals. She presents at events worldwide and also teaches in the Content Strategy Master’s Program at FH-Joanneum in Austria. She publishes on Substack at content-seriously.com.

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