We Need to Talk: Getting Conversational Content Design Right

  • Workshop
  • UX Writing
  • 24. September
  • 09:00 AM (CEST) - 10:30 AM (CEST)
  • Aluminium
  • Stefani Vujic

Contents

ChatGPT, Claude and Gemini have raised the bar for what "natural" interaction sounds like – and product teams are feeling the pressure. But most attempts at conversational design fail in the same predictable ways, and the failure mode isn't technical. It's linguistic. Real conversation is spontaneous, situational, gestural, full of pauses and small social rituals. Basically, everything an interface isn't. 

This workshop is part linguistics crash course, part UX critique and very much part rolled-up-sleeves practice. Together, we'll unpack what conversation really is – not what we assume it is – and then we'll get our hands dirty rewriting and stress-testing interface copy against the messy reality of how humans actually talk.

What we'll do together:

  • Map the hidden rules of everyday conversation – spontaneity, gesture, phatic expressions, pauses, the beautiful ordinariness of it all
  • Explore where empathy and AI can – and should – work together
  • Build a shared dos and don'ts list for conversational content design, anno 2026

Takeaways

You'll leave with:

  • A sharper ear for what makes interface language feel human (or not)
  • Practical techniques for writing copy that respects how conversation actually works
  • Dos and don'ts for collaborating with AI tools without losing your voice – or your users

Whether you're a seasoned UX writer, a designer who inherited the copy, a PM shaping voice and tone or an engineer who keeps getting pulled into microcopy debates, you'll find your footing here. Come curious. Leave with a toolkit.

Speaker

Stefani Vujic

Biography

Hi, I’m Stefani – a Copenhagen-based freelance UX writer, content strategist and copywriter. For more than a decade, I've worked with brands such as Tivoli, Novo Nordisk, the Danish Nature Agency and the City of Copenhagen to find the right words for their brands and user journeys – and all the small but crucial moments in between that make content work. I'm looking forward to sharing everything I know through inspiration, examples and tools you can use immediately.